Maximize Your Boutique Hotel’s in the Caribbean
Spotlight Marketing specializes in boosting direct reservations for independently run island properties, so you keep more revenue and control the guest experience—all while working exclusively with one boutique hotel per quarter.
Stop Losing Revenue to OTA Commissions. Unlock Your Hotel’s True Profit Potential.
Caribbean boutique hotels face a universal challenge: paying sky-high commissions to third-party platforms while competing against bigger resorts. Every booking that bypasses your direct channels represents lost revenue—and lost opportunities to build a loyal guest community
Our promise? A personalized, end-to-end funnel that magnetically draws travelers to your property—so you can reduce reliance on OTAs, keep more of your profits, and build deeper guest relationships. Even if you’re new to advanced digital marketing, I’ll guide you step by step to reclaim the narrative around your rooms and your brand.
Why Trust Spotlight Marketing to Elevate Your Direct Booking Game
We’re dedicated to driving direct reservations for Caribbean boutique hotels, leveraging best-in-class marketing tactics refined in top hospitality circles. Our passion lies in championing intimate, locally grounded hotels overshadowed by larger resorts and big-name OTAs
- One-Client-Per-Quarter Focus: We limit our client roster to provide each partner with bespoke, high-touch service. Your success is our top priority, not just another project deadline.
- Trust Above All: We believe in delivering clear, data-driven reports on how our funnel improvements translate into direct bookings—real results that you can measure, not vague promises.
- Proven Boutique Insights: Travelers flock to the Caribbean for authentic, memorable experiences. We craft the direct booking journey that turns curious browsers into paying guests who skip the OTAs altogether.
Our 4-Step Roadmap to Premium Direct Bookings
Discovery & Property Deep Dive
We explore your current booking setup, uncover what makes your location special, and highlight the experiences that set your boutique hotel apart.
Custom Funnel Blueprint
We design a direct booking funnel customized to your property’s brand, from targeted ads aimed at your ideal travelers to frictionless landing pages and automated follow-ups.
Implementation & Optimization
Our team launches and manages campaigns across Google, Meta, and email, running A/B tests to refine and elevate your direct booking rate continuously.
Transparent Reporting & Growth
We keep you informed with straightforward metrics—like cost per acquisition and total direct bookings gained—so you can see the tangible impact on your bottom line. As results soar, we adapt strategies for even greater profitability.
Imagine Reclaiming Your Bookings:
A Sneak Peek at Our Proven Blueprint
Though we’re still building our direct portfolio with Caribbean clients, our approach draws on proven hospitality marketing frameworks used by top boutique brands. Imagine if 20% of your third-party bookings shifted to your own booking engine: how much extra margin could that inject into your monthly revenue?
In one case study, a 25-room boutique in St. Lucia reduced OTA dependence by 15% in 90 days, netting nearly £4,000 more each month. This illustrates how a targeted direct booking funnel can have a dramatic financial impact—are you next?
Partner with Us to Secure More Direct Bookings & Sustainable Profit
Spotlight Marketing takes on just one Caribbean boutique hotel per quarter, guaranteeing you a premium, hands-on service that puts your success first. If you’re ready to fight back against crippling OTA fees, differentiate your brand, and connect with guests on a more personal level, let’s talk.
Our commitment isn’t about quick fixes; it’s about crafting a resilient direct booking funnel that keeps your rooms full—on your terms. Even if you’re not tech-savvy or are new to this style of marketing, we’re here to guide you every step of the way.
Spots fill up fast—act now to secure our next quarterly opening!
