Elevate Your Caribbean Hotel’s —And Stop Handing Profits to OTAs
At Spotlight Marketing, we partner with only one luxury Caribbean boutique hotel per quarter to deliver a deeply personalized, ROI-focused strategy that reclaims lost revenue and attracts high-spend travelers directly to your website.
Our Tailored Services for your Brand
We combine hands-on funnel optimization, tailored ad campaigns, and brand storytelling that captures the hearts of discerning guests—all while cutting OTA commissions and keeping more revenue in your pocket. By aligning each digital touchpoint with your hotel’s unique Caribbean allure, we ensure repeat visits and higher lifetime value from every guest.
Carribean Direct Booking Essentials
Ideal For:
Smaller boutique hotels or resorts seeking fast, impactful improvements to reduce OTA dependence and drive more direct reservations—without the complexity of a complete marketing overhaul.
- Key Deliverables & Value:
- Foundational Funnel Optimization
- Essential Paid Ad Campaign Launch
- Starter Email & CRM Setup
- Brand & Website Diagnostics
- Quarterly Promotions Calendar
- Local SEO & Google Business Profile (GBP) Optimization
- Basic Social Media Alignment
- Competitor Snapshot & Positioning
- Monthly KPI Snapshot
Why Choose This Tier?
- Budget-Friendly, High-Impact: Delivers tangible improvements without excessive scope.
- Foundational Setup: Lays the groundwork for future expansions, with direct, hands-on support at every stage.
£5, 000 / month
Carribean Growth Catalyst
Ideal For:
Boutique hotels desiring a substantial boost in direct bookings and brand refinement, ready for multi-channel outreach, deeper funnel work, and more sophisticated automation—all while staying within a defined, results-focused scope.
- Key Deliverables & Value:
- Everything in Carribean Direct Booking Essentials
- Website & Funnel Overhaul
- Multi-Channel Paid Ad Management
- Intermediate Email & CRM Automation
- Reputation & Guest Feedback Systems
- Holiday & Seasonal Campaign Strategy
- Content & SEO Strategy
- Comprehensive Brand & Market Assessment
- Custom KPI Dashboard
Why Choose This Tier?
- Holistic Marketing Engine: Combines multi-channel ad strategies, content marketing, and robust funnel improvements.
- Deeper Automation & Upselling: Grows not just direct booking volume, but also per-stay revenue through strategic add-ons.
£8, 000 / month
Carribean Luxury Growth Accelerator
Ideal For:
High-end boutique hotels or luxury resorts committed to a full-scale digital transformation—rapidly escalating direct bookings, cultivating brand loyalty, and substantially reducing OTA reliance with a high-touch, done-for-you partnership.
- Key Deliverables & Value:
- Everything in Carribean Growth Catalyst
- Immersive Brand Strategy & Market Domination Plan
- Bespoke Website & Booking Ecosystem
- Comprehensive Multi-Channel Ad Ecosystem
- High-Level CRM & Email Personalization
- Elevated Guest Experience & Loyalty Systems
- Weekly Strategy Calls & Executive Reporting
- Premium White-Glove Support
Why Choose This Tier?
- Complete transformation across all digital touchpoints, including elevated loyalty strategies and staff training.
- Ideal for established properties ready to dominate their market segment and run a long-term direct booking engine.