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Your Privacy Matters

This Privacy Policy (“Policy”) describes how Spotlight Marketing (“we,” “us,” or “our”) collects, uses, and shares personal information when you visit our website (the “Site”) or use our marketing consulting services (the “Services”).

Information We Collect

We may collect several types of personal information (collectively referred to as “Personal Data”) depending on how you interact with us:

  1. Contact Information

    • Examples: Name, email address, phone number, job title, company name.
    • Purpose: Used to respond to inquiries, schedule consultations, provide offers, and communicate.

  2. Account or Registration Information

    • Examples: Username, password, or login credentials if we set up an online portal for you.
    • Purpose: Allows secure access to client dashboards or reports.

  3. Billing Information

    • Examples: Payment details, invoicing addresses, transaction records.
    • Purpose: Process payments, handle subscription fees, or financial reporting.

  4. Website Usage Data

    • Examples: IP addresses, browser type, device identifiers, pages visited, referral URLs, timestamps.
    • Purpose: Analyzes how visitors interact with our Site to improve user experience, ensure website functionality, and carry out marketing analytics.

  5. Cookies and Tracking Technologies

    • Examples: Session cookies, persistent cookies, third-party analytics cookies.
    • Purpose: Remember preferences, analyze traffic, and provide personalized experiences. You can manage cookies through your browser settings.

  6. Communication and Support

    • Examples: Emails, chat logs, feedback forms, or other direct communications.
    • Purpose: Address inquiries, provide support, and enhance service quality.

We use the Personal Data we collect for legitimate business purposes, including:

  1. Service Delivery

    • Provide marketing consulting, funnel optimization, and related Services as requested by clients.

  2. Communication

    • Respond to inquiries, send updates, and deliver important notifications about changes to our Services or policies.

  3. Marketing & Promotion

    • Send newsletters, promotional materials, or event invitations if you’ve opted to receive them.
    • Customize content or advertising to align with client interests.

  4. Analytics & Improvement

    • Evaluate Site performance, conduct A/B testing, and analyze user engagement to improve our offerings.

  5. Billing & Payments

    • Process transactions, manage invoicing, and keep financial records.

  6. Legal & Compliance

    • Enforce our Terms of Service, comply with legal obligations, and protect against fraud or misuse of our Site or Services.

We process Personal Data where:

  1. Consent: You’ve provided valid consent for specific purposes (e.g., subscribing to a newsletter).
  2. Contract: Processing is necessary to fulfill a contract or provide Services you requested.
  3. Legitimate Interests: Our commercial interests in offering and improving our Services, as long as they do not override your rights.
  4. Legal Obligations: We need to comply with legal or regulatory obligations.

We do not sell or rent Personal Data. However, we may share information in the following circumstances:

  1. Service Providers & Partners

    • Third-party vendors who assist us with tasks like payment processing, data hosting, email marketing, or analytics. We ensure these providers only use Personal Data for authorized purposes.

  2. Business Transfers

    • In the event of a merger, acquisition, or sale of company assets, Personal Data may be transferred to the acquiring entity. We will notify you before any data transfer becomes subject to a different privacy policy.

  3. Legal Requirements

    • When required by law, subpoena, or other legal processes, or if we believe disclosure is necessary to protect our rights, safety, or property.

  4. Consent

    • If you explicitly give us permission to share your Personal Data with third parties for specific reasons.

We retain Personal Data as long as necessary to:

  • Fulfill our Services and the purposes described in this Policy.
  • Comply with our legal obligations, resolve disputes, enforce agreements, and protect our legal rights.

Once data is no longer needed, we will securely delete or anonymize it.

We maintain appropriate administrative, technical, and physical safeguards to protect Personal Data against unauthorized access, loss, or misuse. These measures include:

  • Encryption of data in transit where feasible.
  • Access Controls ensuring only authorized personnel have access to sensitive information.
  • Regular Training of staff on data handling practices.
  • Secure Hosting environments and use of reputable third-party service providers.

If we transfer Personal Data to countries outside the UK, EU, or your region, we will ensure an adequate level of protection, such as using Standard Contractual Clauses or verifying that the receiving party adheres to recognized compliance standards.

Depending on your jurisdiction, you may have the following rights concerning your Personal Data:

  1. Right to Access: Request a copy of Personal Data we hold about you.
  2. Right to Rectification: Correct any inaccurate or incomplete Personal Data.
  3. Right to Erasure: Request deletion of your Personal Data under certain circumstances.
  4. Right to Object: Object to processing based on our legitimate interests or direct marketing.
  5. Right to Withdraw Consent: If we rely on consent, you can withdraw it at any time.
  6. Right to Portability: Receive your Personal Data in a structured, commonly used format where applicable.

To exercise these rights, please contact us at [email address]. We may request proof of identity before fulfilling such requests.

We use cookies to enhance user experiences and analyze Site performance. Examples include:

  • Session Cookies: Temporary cookies to maintain session context, which expire when you close your browser.
  • Persistent Cookies: Remain on your device for a set period, helping remember preferences or login details.
  • Third-Party Cookies: For analytics (Google Analytics, etc.) and advertising.

You can manage cookies through your browser settings, though disabling them may affect some Site features.

Our Site or communications may contain links to external websites or platforms. This Policy does not apply to those third-party sites, and we are not responsible for their content or privacy practices. We encourage you to review the privacy policies of any site you visit.

Our Services are not directed to minors under the age of [13/16/18 – depending on jurisdiction]. We do not knowingly collect Personal Data from children. If you believe we have inadvertently gathered such data, please contact us so we can promptly remove it.

We may update this Privacy Policy from time to time. If we make significant changes, we will notify users through the Site or via email. Your continued use of our Site and Services after any update constitutes acceptance of the revised Policy.

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